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Corporate Legends and Lore : The Power of Storytelling as a Management Tool pdf

یکشنبه 28 تیر 1394 05:20 ب.ظ   نویسنده : Meredith Lee      


Corporate Legends and Lore : The Power of Storytelling as a Management Tool by Peg C. Neuhauser
Corporate Legends and Lore : The Power of Storytelling as a Management Tool
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Author: Peg C. Neuhauser
Page Count: 240 pages
Published Date: 01 May 1993
Publisher: McGraw-Hill Education - Europe
Publication Country: New York, United States
Language: English
ISBN: 9780070463264
File size: 42 Mb
File Name: Corporate.Legends.and.Lore.The.Power.of.Storytelling.as.a.Management.Tool.pdf
Download Link: Corporate Legends and Lore The Power of Storytelling as a Management Tool
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No matter what its size, specialty or scope, every organization has its own unique legends and lore that become, over time, part of its identity. Today, managers at every level are using these stories to increase productivity, implement change and motivate employees as no memo can. This book spotlights the art of storytelling in the workplace and suggests the many ways managers can use this tool to attain corporate and personal objectives. Practical and entertaining, "Corporate Legends and Lore" reveals seven methods of using "hero" and "survivor" stories, "letting off steam", stories, and "kick in the pants" stories to promote short- and long-term goals. It identifies the key storytelling roles of leaders, managers and employees in any organization; features dozens of storytelling situations, scenarios, and actual stories; demonstrates the impact of storytelling in such areas as quality improvement and productivity enhancement; and shows how to manage storytelling to strengthen an organization, control events and build personal influence.

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جمعه 24 خرداد 1398 01:34 ق.ظ

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سه شنبه 3 اردیبهشت 1398 07:24 ب.ظ
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یکشنبه 18 فروردین 1398 07:00 ب.ظ
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  • Meredith Lee(49)